As subscription numbers start to contract, interest in physical entertainment goods is heading the opposite direction. Take vinyl: In 2024, revenues from vinyl record sales grew 7% to $1.4 billion, according to the Recording Industry Association of America, its 18th consecutive year of growth. In 2023, vinyl purchases surpassed CD sales for the first time since 1987. Sales of luxury and indie print magazines and photo books have also surged, particularly among young audiences. In 2026, there’s even rebounding interest in retro items that aren’t even on production lines anymore, from vintage gaming consoles to iPods.
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